As per the recent Analysis, India spent 1 billion dollars on Digital marketing, which is a victory of Digitalization. The Internet has the potential to connect the right people to the right platform. Needless to say, that how effectively it works. At present time, every person is active on their social media. Moving to our topic, Digital marketing is about promoting any domain, product and service digitally. On the other hand, Digital Marketer is the person, who understands the different ways and techniques to bridge the gap between audience and products.
The rapid growth of digitalization is increasing the career prospects of digital marketing. Thus, lots of marketers are taking part in this career to make their future bright. Once, you will carefully analyze the market, you will get to know whether there are thousands of digital marketers, who are providing their output to any company but who is the best amongst all is quite hard to find. Every one of them has their own specialty.
If you are looking for the marketers for your company then what are the skills that you must see in your digital marketers? Confuse! Lets us summarizes the top 10 Essential Digital Marketing Skills Every Marketer Should Have.
List of top 10 Essential Digital Marketing Skills
Must know marketing fundamentals
Before doing marketing of any product, you must understand what type of people will go to purchase it. The person, who understands calls, potential marketers. Same goes with digital marketing. As a digital marketer, you must understand the fundamentals of this market. Whether where you are going to generate more traffic, who is your target audience and many relevant things.
There are many paid platform, where you can do marketing of your domain, product, and service. On the other hand, a various platform is non-paid. Thus, true digital marketers must know about both the channels. As a digital marketer, you must understand and implement Facebook analytics and insights, create “lookalike”, custom audiences, experiment, and test creative campaign and images. He should have vast knowledge about both budget saving platforms and pain channels.
Must be Goal Oriented
Marketers are influencers. They are one of the important members of your overall business. Good digital marketers can generate profitable leads for your business and ensure brand awareness. So, you must choose a marketer, who thinks objectively and clear about their goal. This thing can be determined by asking some tricky question at the time of interview.
Good selling skills
Not every person has good selling skills. good digital marketers should know how to change the mentality of the buyer and turn them into buying something, which is called selling skills. He must know how to engage with people and showcase only brighter sight of your business.
Focus on Specific Marketing Platforms
There are lots of platforms available for marketing purpose. It is always good to focus on a few platforms and use them really well and effectively. Thus, your digital marketer must know how to do marketing potentially on specific marketing platform. Do not go with lots of platforms and stay confused in all. As a digital marketer, they must use only a few and specific platforms and know every single bit of it. This is the sign of good digital marketers.
Should have creativity and analytical abilities
As a digital marketer, you should have both creative and analytical thinking procedure. If you want to succeed in a certain field or sector then you must not constant about something. Digital marketers should be open to being creative and analytical at the same time. Make sure that your hired marketers, should have both creativity and analytical abilities so that he can effectively showcase their skills. No matter if he is not creative and analytic. At least, he must be open to taking new challenges in their respective field.
Must have personality
As a digital marketer, he should be entitled put their picture in blogging or article post. Thus, the should be a likable personality. It is seen that a good looking publisher, bloggers, journalists gets the attention of customers. Thus, it helps you to generate more leads for your business. So at the time of choosing digital marketers, make sure that he has an appealing personality.
An understanding of WordPress
WordPress is a vital technical tool and works as a weapon for digital marketers. It is the first platform that digital marketers would go to face off. You have to make sure that your digital marketer must be aware of the functioning of WordPress. It is one of the most powerful tools for content production and publication. Thus, make sure a sound understanding and knowledge should be known by your digital marketers.
Project Management skills
A poor management skill can come as a blunder. So make sure that your digital marketers must have good project management skills. It includes the skills of managing a team, allotting them work, make sure they all meet the deadlines and lots of another thing. While choosing a digital marketer, you have to make sure that your hired person should know these skills in an appropriate manner.
Communication is needed and the most important factor in digital marketing. If you are not a good communicator in terms of conveying your thoughts to the one person to another then you cannot become an influencer. Make sure that your hired digital marketers should have good communication skills to make transparency in exchanging thoughts between people.
If you are serious about promoting your business digitally then you must hire the right digital marketer who can actually shape up your business in the most efficient manner. All the above mentioned essential skill be into your digital marketer if you are looking for a bright future in your domain. Another point that you can take into consideration is years of working experience. Make sure that your hired marketers have sufficient years of working experience to make effective marketing of your domain.