Make no mistake; in the modern business world, a huge portion of your marketing is going to be digital.
Consumers are gathered online to find out the best deal while business continues to migrate over in order to meets their demands. You need to be able to reach those consumers if you have any hope of growing your business. So how to meet with these consumer needs here are some steps to follow:
1. Develop Your Buyer Profile:
This is the very first step to make your marketing strategy including digital also. You have to know all about your target marketing according to your product/services. The best strategies are only built around a detailed buyer profile. While targeting your marketing, things to remember are:
Age, location, income and job title
This parameter can be easily met while doing the serve on social media and filling up questionnaires and get best results.
2. Identify Your Goals:
Your marketing goals is directly connected your business goals. So, if you have a business goal of generating revenue by 20%, then your digital marketing goal might be to improve ,and your online lead generation by 50%. This can be only generating by a SMART formula.
The SMART formula states that a goal must be
Goals always be measurable, otherwise, it’s not going be in the right direction.
3. Choose Your Digital Marketing Channels:
Once you have defined your target audience and set SMART goals, it’s time to choose right marketing channels to push your business.
Owned Media: These are channels that your business owns. Some examples include social media profiles, blogs, images, logos, and websites.
You should always start by making sure these align with your marketing goals.
Earned Media: Earned media is exposure that you have earned. Some examples are word of mouth advertising and customer experience. One of your goals should be to earn more exposure through customer reviews and having people share content through social media.
Paid Media: Paid media is any form of advertising that you pay for. In most campaigns, you will use your paid media to funnel prospects to your owned media.
4. Personalize Customers’ Digital Experience:
Customization sound much more complicated than it really is. What’s important is that you collect the right information right away. The rest is actually quite easy
Create a plan and get your entire team on-board with your new strate
Make sure the right fields are on your sign-up fo
Segment your lists (consider geography, gender, age, job title, company size, transactional data.
Start sending emails with personalized subject lines.
5. Use Chabot’s to Engage Your Audience:
Today, we are starting to see a brand new trend that has gained a lot of popularity – known as Chat bots. So here are some of the reasons why you should include
Chat bots as part of your digital marketing.
Mobile Optimization: Chat bots are designed with the mobile-first approach in mind so you won’t have to worry about having to jump through hoops to have them adapted to mobile devices.
Consistent Social Media Marketing: By integrating Chat bots across your social media platforms, you will be able to keep all of your various social media campaigns updated consistently.
Real-Time Updates: Chatbots are still in their earlier stages in development so they are going to see constant improvement over the next several years. That means you can expect real-time analysis and quick updates.