As online competition continues to increase and new websites are being launched every day, it’s time to rethink your content marketing strategy and invest in SEO. Websites meet the specific requirements set by search engines, where SEO strategy becomes very important.
Over the last two decades, SEO has become the main focus of many companies.
You must know what SEO trends are on the top so that you can update your web page accordingly, and ensure that more customers find you in the search engine results. Which SEO strategies will work and help you to dominate the SERPs and earn more revenue?
Here are the top 5 SEO trends you need to know in 2020.
Trend# 1: Featured Snippet dominate more Search Clicks
When you Google a query or search term, you can often find the information you’re looking for without clicking any search results link. That’s because Google places featured snippets at the top of the search results.
To take benefit of this feature and drive more traffic to your website, you need to provide clear answers to asked questions on your website. Features Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining.
Don’t take this trend lightly as 52.64% clicks from Google originate from featured snippets, hence this proving that they drive more than half of the search result clicks.
Trend# 2: Optimize Website for Voice Search
Before the existence of smartphones, peoples used to search by plugging words into search engine boxes; keywords were born from this behavior. With the growing technology in smartphones, voice searches are becoming a new trend among internet users. These voice searches not only done on mobile devices, but they can also be performed on home voice assistants such as Amazon Echo, Google Home, Siri, and other voice assistants.
Voice search affects SEO in a big way because all the queries asked via voice instead of entering search queries.
However, when using voice searches, the search engines must do a lot of work to get the relevant information that the user is looking for at that moment. It is expected that 50% of total searches on the internet will be initiated through voice by 2021. Therefore, you need to make your website voice search friendly, to stand out in the current search engines.
Trend# 3: Mobile UX
A website that doesn’t have a mobile-friendly version may lose most of its users in the coming years as most people searches form their mobiles for any kind of query, and mobile web pages are a growing trend that will get even more popular in 2020.
However, technology and how peoples find information through mobile devices is getting so advanced that it’s not enough to just have a mobile-friendly website. But the interface of the website has to be easy to read, attracts peoples, and have the ability to answer their questions.
Since more peoples are searching from their smartphones than computers, it’s important to have a mobile version for your website to reach most of the peoples that are interested in your products.
There are still many myths on the web about digital marketing that are affecting your business to grow. It is important to measure all the factors you implementing into your website.
Trend# 4: Content Length Matters
Web pages that contain longer high-quality content usually get higher ranking in search results. But why is that? The thing is that internet users prefer to get all the information they need from a single trustable source.
Studies have shown that pages that have articles of 2000 or more words usually get more readers than have fewer words.
But high word volume is not enough- the content must be rich enough to answer all the queries users have. In addition to this, the more time users spend on the website, the more likely Google reward the website with more organic traffic.
So you should publish high-quality content consistently so that your website will always stay active in the eyes of Google and its algorithms.
Trend# 5: Secure Websites
User safety is another trend on which the website’s owner doesn’t give importance, but it is essential for the website user experience. If a user doesn’t feel secure on your website, it is very likely to leave quickly. Or if they see a “Not Secure” warning on your website, they may decide to not proceed to your page. It results in high bounce rates that could affect the position of your page in the organic search results.
It is necessary to enable the HTTPS protocol for your website. HTTPS gives your users a secure connection that is both encrypted and authenticated.
SEO is very valuable today for all businesses to grow online.
Google is a search engine that processes information based on how the search user reacts to your website.
If you’re already familiar with these trends, then it’s time to implementing them so you can generate more traffic from Google. But if you still have questions and need help with SEO services, don’t hesitate to speak to one of our SEO experts today.