When you talk about social media reach, the very first platform that comes into your mind is Facebook.
Facebook and every other social media platform want to show their users only the most engaging content and neglect everything else. It is known as the News Feed Algorithm. Social media platforms adopting its own type of SEO in a way to promote only a positive user experience.
The way this algorithm works is by putting your posts in a small pool as one percent of your followers. If those peoples are highly engaged with your content, then it gets into the larger pool. Slowly but surely, more and more people see your content, but only if it’s engaging.
It’s not surprising that many brands struggle to achieve the same level of organic reach as they used a few years ago. Social Media encourages businesses towards paid promotions to help boost their social media strategy.
That doesn’t mean you can’t make the most of the likes of Social Media Platforms like Facebook, Instagram, Twitter, etc. For small businesses, it is not always a smart move to go for paid ad campaigns. So it is always better to simply balancing their paid reach with organic reach.
There are many possible ways to continue to grow your brand’s organic reach and engagement with these proven methods in 2020.
Focus Your Efforts On The Right Social Media Platform:
Not all social media platforms are made for every business. Most of the businesses will assume that they need to have a presence on almost everything from Facebook to Pinterest, but that’s definitely not the case.
Your target audience may not have a presence on every social media platform, so why waste time, money, and energy on this?
Choosing which platform is the best to focus on is very easy than you think.
The best way to get accurate info about your target audience is simply to ask them. Try using surveys or put it in an email. Ask them which social media platform they use for personal or business purposes.
Another way is that if you have a blog, then you should be using social sharing buttons already. Many of these tools will provide analytics that shows who’s sharing your content on which social media platform. Follow these numbers to figure out which social media platform to focus on.
Also, keep your eye on your competitors. Where your other competitors are posting? It’s the easiest way to know what your competitors do to reach their audience.
Optimize Your Social Media Profiles
Remember, whenever we create content for search engines like Google, we optimize the content based on all relevant SEO tactics. That’s the same goes for Social media platforms.
Each and every aspect of a social media profile can tweak for better visibility and optimization. If you want to be a social media megastar, you need to know these elements:
- Use easy remember user name
- Easily recognizable logo or profile image
- A trackable link to your website
- Keyword-rich descriptions that make sense (don’t put only keywords in description)
Whenever you post any content to social media, uses these same factors to decide what keywords to include, which images to use, and how you phrase your call-to-action. This applies to all social media platforms.
Post Evergreen Content on Social Media
Creating evergreen content is the key to success. It’s very easy to say evergreen content than creating it. If you ever take data from social media platforms like Facebook or Instagram, the lifespan of any post on these platforms is widely varied.
These evergreen posts need to be very engaging. You may be working in a boring industry, but you still need to find a way to make your posts stand apart from others.
The bottom line is that don’t publish outdated or expired content. Consider or create problem-solving content in your industry. Or even try to post something educational and funny.
People will always share positive content more than negative content.
This idea will vary from platform to platform, tweaking the settings of your posts to target specific members of the audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to who will twaek see your post.
Here are some options on Facebook you can use to target audience:
- Education Level
The same types of options are available on other social media platforms.
Promote Your Social Profiles Everywhere:
Every place that your business has a presence should also represent your social media platforms, on your storefront, your website, business cards, the signature on your e-mails.
You should also consider adding follow social buttons on your website, so the users instantly follow your page without leaving you’re your company’s blog or website.
The Bottom Line
The secret of getting organic social media reach is the same as the secret to ranking on search engines. It’s all about high-quality content, optimization, and user engagement.
Start thinking about your social media campaigns in the same way as you think about your SEO effort. You will see amazing positive changes in your social media organic reach.