Portfolio Project
PPC results for Rogers Motors
Rogers Motors Auto Service is a local automotive repair and maintenance provider offering expert services for cars, trucks, and SUVs. They partnered with us to increase qualified leads and service bookings through targeted PPC advertising.
Challenges
- Needed consistent, high-intent leads from local search traffic
- Strong competition from other auto repair shops in the area
- High cost per conversion on existing campaigns
- Required better performance from PPC spend to generate measurable bookings
Our PPC engagement focused on refining geo-targeted keywords, optimizing ad creatives, improving landing page relevance, and ongoing bid and audience optimization to deliver more efficient lead generation.
Results in 1 month
- CTR improved by +0.73% (3.29% → 3.80%)
- Conversions increased by +1.07% (207.1 → 307.99)
- Cost per Conversion reduced by –50% ($10.02 → $6.41)
- Total Ad Spend decreased by –0.7% ($2,074.38 → $1,975.11)
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