Portfolio Project
PPC results for Deniel Foot & Ankle Center
Deniel Foot & Ankle Center is a Houston-based podiatry clinic offering specialized foot and ankle care services. They partnered with us to generate more patient leads and increase appointment requests through targeted PPC advertising.
Challenges
- Needed consistent, high-quality leads from local searches
- High competition for podiatry and foot care keywords in Houston
- Rising cost per lead from paid advertising
- Required better targeting to reach patients actively seeking treatment
Our PPC engagement focused on optimizing keyword intent, improving ad copy relevance, refining location targeting, and continuously optimizing campaigns to drive more appointment inquiries at a lower cost.
Results in 1 month
Conversions increased by +6.45% (237.71 → 253.04)
Cost per conversion reduced by –11.48% ($12.72 → $11.26)
Total ad spend decreased by –10.94% ($3.20K → $2.85K)
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