Portfolio Project
PPC results for Solid Color Pants
Solid Color Pants is an eCommerce fashion brand specializing in men’s solid-color dress pants. They partnered with us to drive targeted traffic, increase online sales, and maximize return on ad spend through performance-driven PPC campaigns.
Challenges
- Refined keyword targeting to focus on high-intent search queries
- Improved ad copy to increase relevance and engagement
- Optimized bidding strategy to prioritize ROAS and cost efficiency
- Enhanced conversion tracking and funnel optimization to capture higher-quality traffic
Improve paid search efficiency and revenue performance while maintaining stable ad spend.
Results in 1 month
- ROAS increased by +28.4% (1,081.84% → 1,389.40%)
- Conversion value increased by +26.7% (13.1K → 16.6K)
- Conversions increased by +26.7% (379.77 → 481.04)
- Total cost decreased by –0.8% ($1.21K → $1.20K)
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