Portfolio Project
PPC results for MacFixIt
MacFixIT is an Australia-based Apple repair and accessories brand offering products and services for MacBooks, iPhones, and iPads. They partnered with us to scale online sales, improve paid advertising efficiency, and increase return on ad spend through performance-driven PPC campaigns.
Challenges
- Competitive eCommerce market for Apple-related products and services
- Low click-through rates on shopping and search campaigns
- High cost per purchase impacting overall profitability
- Underperforming campaigns with inefficient budget allocation
Our PPC engagement focused on optimizing shopping and search campaigns, improving audience targeting, enhancing product feed quality, refining ad creatives, and continuously testing and scaling strategies to increase revenue while lowering acquisition costs.
Results in 1 month
CTR improved by +24.5% (1.43% → 1.78%)
Conversions increased by +1.2% (335 → 339)
Cost per conversion improved by –40.8% (A$48.39 → A$28.62)
ROAS increased by +59.7% (825.77% → 1,318.64%)
Total cost decreased by –40.2% (A$16,236.55 → A$9,703.01)
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