Portfolio Project
PPC results for Kiwi Artisan
Kiwi Artisan is a New Zealand-based eCommerce brand offering handcrafted and artisan products. They partnered with us to scale online sales, increase qualified traffic, and dramatically improve return on ad spend through performance-focused PPC campaigns.
Challenges
- Limited brand visibility and low reach in paid advertising
- Low sales volume from existing ad campaigns
- Inefficient spend with weak ROAS
- Required a scalable PPC structure to support growth
Our PPC engagement focused on rebuilding campaign structure, optimizing product targeting, improving ad creatives, refining audience segmentation, and continuously testing and scaling strategies to drive higher purchase volume at a significantly lower cost.
Results in 1 month
Impressions increased by +63.3% (33,816 → 55,206)
Clicks increased by +133.4% (1,017 → 2,374)
CTR improved by +42.9% (3.01% → 4.30%)
Conversions increased massively by +445.3% (46.93 → 255.87)
Cost per conversion improved by –83.5% (NZ$7.17 → NZ$1.18)
ROAS increased sharply by +706.7% (1,052.91% → 8,492.26%)
Total cost decreased by –10% (NZ$336.48 → NZ$302.74)
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