Facebook continues to be the champion of other social media sites as the #1 spot where people connect and share their thoughts online. More than just a meeting platform for peoples, Facebook has grown into a venue for businesses to market themselves online through interaction with customers.
With 1.04 billion people logging in daily, it’s still the most popular social media network around worldwide. Facebook owns 71% of all social logins.
Facebook was the first social media to launch ads on its platform.
Today Facebook is one of the most popular advertising platforms right from its advertising options.
Why Facebook is still a powerful social media marketing tool than other networks
If you ever compare it to every other social media platform out there, Facebook is still dominating the market. It now has over 2 billion monthly active users, and it continues to grow.
As shown in the image, no other platform has reached this many monthly active users.
Because of the figure of monthly active users of Facebook, 93% of marketers admit to using Facebook advertising regularly. That represents most of the businesses use Facebook strictly for marketing purposes.
Here are 7 Facebook marketing strategies that will grow your business.
- Create a Professional Business Page, not your personal profile
First thing you need to create a business page, not a personal profile to represent your brand. Pages look similar to personal profiles, but they include different tools for business, company, brand, and community. Your followers can like your page to see updates from you in their news feed related to what you are offering to them, which is something they can’t do for personal profiles. Setting up a business page is very simple.
2. Get a Vanity URL of your Page
Once you set up your business page, there are many ways to optimize it. The first thing you need to do is claim your page’s vanity URL. This will give you an easy-to-read page link that you can use in other promotional activities.
Your profile page is not only searchable on Facebook when you use a vanity URL, but also searchable on Google.
3. Get the “very responsive to messages” Badge
If you respond very quickly to most of the users who send you a message via the business page, then you can earn a “very responsive to message” tag below your page’s cover photo if you have a response rate of 90%.
If you’re responsive to messages but not yet earned that badge, Facebook will still show off how responsive you are to visitors.
If you’re not responsive to visitor messages, nothing will appear. Having that badge lets users know that your business is listening and cares about them.
- Make sure your Images are properly Formatted with Dimensions
To give your users the best experience possible, you need to optimize your images for Facebook so that they’re the perfect sizes and dimensions. Below are the most common Facebook posts image sizes.
- Cover Photo: 851×315 Pixels
- Profile Image: 180×180 Pixels
- Shared Image: 1200×628 Pixels
- Promote your page with Facebook Ads
Organic posts are not the only way to promote your business. Facebook offers its own advertising platform with Facebook ads. Implementing Facebook ads in your marketing strategy is one possible technique to engage users.
Facebook advertising features, including Demographic targeting by Facebook user data on age, location, gender, and education. Built-in ad performance measurement tools and Ad testing, in which multiple ad versions can be run simultaneously in order to compare which ad designs and setup works more effectively.
Facebook is still way cheaper than Google AdWords. In terms of marketing value, Facebook ads are an inexpensive and effective marketing method online.
- Use CTA button
Facebook introduced a very handy feature in December 2014; it is placed at the top of your Facebook page, called as call-to-action (CTA) button. You can choose from several pre-made button options (“Book now”, “Contact us”, “Use App”, “Play Game”, “Shop Now”, “Sign Up”, “Watch Video”, “Learn More”), etc. and link it to any website that line up with your business goals. It could link to your homepage, contact form, video game, any application, a landing page, or somewhere else.
- Post at the Right Time for your Audience
When’s the right time to post on Facebook? Unfortunately, there’s no perfect answer to this question. Different businesses may find different days and time works best for them. Timing often depends upon what your target audience uses Facebook for, the region you’re targeting, the content you’re posting (e.g. funny or suspense), your goals are (e.g. clicks or shares), and so on.
The key to success on Facebook is to use a combination of organic search and paid ads. The most important thing to remember about posting on Facebook is to optimize everything your business page, your images, your videos, and links. Don’t just post on Facebook for the sake of posting and make sure the content you publish makes sense and actually matters to your audience to see the results.