Portfolio Project
PPC results for GWN Granite World
Granite World Nashville is a stone and countertop service provider offering custom granite, quartz, and marble solutions. They partnered with us to generate high-quality leads and increase quote requests through targeted PPC advertising campaigns.
Challenges
- Needed consistent, high-intent leads for countertop and stone services
- High competition in local paid search for home improvement keywords
- Cost per conversion was higher than desired
- Required better campaign efficiency to maximize ad spend
Our PPC engagement focused on refining keyword targeting, optimizing ad copy, improving landing page alignment, and continuously optimizing campaigns to drive measurable lead growth and better ROI.
Results in 1 month
CTR improved by +0.8% (5.91% → 5.96%)
Conversions increased by +67.54% (168.66 → 236.20)
Cost per conversion reduced by –12.8% ($45.16 → $33.08)
Total ad spend –($7,617.48 → $7,813.43)
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