5D’s of Digital Marketing
Introduction to Digital Marketing –
Digital marketing is known as online marketing, which relates promotion of brands to connect with potential customers by using the internet and other forms of digital communication. It involves websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became famous with the advent of the internet in the 1990s.
It uses more than one electronic media for promoting products or brands. It also uses various channels to evaluate marketing campaigns to learn what is useful and what isn’t.
It also differs from traditional marketing, as digital marketers use various digital marketing appliances to monitor the campaign’s progress like products or services views, how often and for how long, sales growth, etc.
The Essential 5D of Digital Marketing
The 5D is a collection of opportunities that helps consumers to connect with the brands and targets the respective audience. Get to know the overview of 5D’s of digital marketing.
Digital Devices
This device helps the audiences to connect with the brands through different digital methods.
The various digital devices include:
- Mobile Phones
- Laptops
- Gaming Devices
- Television
These devices help customers to stay associated with brands continually.
Usage:
People use their mobile devices more frequently than their desktops or computers. Research shows. In 2020, 70% of the global population owned a mobile phone, and 79% of smartphone users make online purchases using their mobile phones in the last six months.
Digital Platform
A search engine works as a medium that helps to create interactions between brands and customers.
Among digital platforms, social media is the largest, and it has users more than half of the world’s population. The reports say that social media receive 960,000 new users each day.
Applications and browsers’ digital platforms include:
- Youtube
Usage:
Search engines like Google, Bing, and Yahoo are where the customer’s buying journey starts. People use the portal to learn more about their problems and search more for a solution.
Digital Media
It refers to paid and owned communications channels that help to build engagement with the target market using several ways including,
- Advertising E-mails
- Messaging
- Search Engines
- Social Networks
Usage:
With digital media like Email, businesses can share new products, Brand-new launches, sales, and many more. You can also use social listening, which is aware across social media and as people reply to posts mentioning the brand name.
Digital Data
It consists of customer profiles and engagement patterns with businesses. Collect data about consumers, which gives your insight into their interests, and curate their buying decisions for promotion. This data is used for cross-selling, improving user experience, and increasing customer buying rate. This analysis also helps to promote new products and their use cases.
Here are some of the ways to collect this data digitally like as:
- Website Contacts Form
- POS
- Contests
- Surveys
- Event Sign-ups
- App Installation
Data collection helps you to store and evaluate the information about customers. This information database helps, you to re-target and future marketing.
Digital Technology
These are electronic appliances, systems, devices, and resources that help to develop the data. Such as artificial intelligence, cloud computing, virtual reality, big data, and the internet of things. They focus on building interactive experiences across different platforms.
Artificial intelligence helps businesses to assemble more data about their audience. Then, they use these data in the proposal:
- Predictive Search
- Chatbots
- Recommendation Engines
Usage:
Companies use digital technologies to offer better user experience and developed themselves better.
