Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

A beautiful and clean website attracts buyers itself but doesn’t drive conversions. For a website to serve as a strong asset to both the business and the buyer, designers need to follow a purpose-driven path from the beginning.

Here are the some rules to start:

1. Educate the team regarding the ins and outs of the business:
While designing the website for the small business, everyone from the marketing team needs a full and solid understanding of the business. This may help the designer to give best overlook of all the necessity and focus on the visual element of the brand identity. A designer cannot create an effective website without at least some working knowledge of how the business operates, what it offers and who it speaks to. So it is necessary that the designer have a clear knowledge of the business.

2. Identity the goals:
First of all, there should be the clear understanding, what’s the purpose of the website? Is it not because of everyone doing it? You need to identify the goals that your website will accomplish.
No web project like to fit at all, just like that even a similar businesses have the different requirement for their website. What is the website supposed to achieve, and how will that inform its design? Many businesses are looking for conversions, or new leads. Others might prioritize educating their audience above lead generation. These goal needs to be clear and measurable so that designer would not find any difficulty while creating your website.

3. Map out User Journey:
In the above step, already have defined your goals. Now it’s a time to put yourself in your website in user’s shoes. Now you need to find out, where they are coming from-from Google PPC, mail or any other medium. Identify the relevant keyword that will capture their attention and motivate a click. Designers and content specialists need to be cognizant of the vastly different motivations of a website’s different target personas, and guide each accordingly.

4. Prioritize and simple:
After prepare the proper user journey, the next step is to make the content is prioritize and simple. Good user experience is about simplification — which sometimes means eliminating extraneous content. Limit the number of elements in navigation menus and page layouts to seven. Anymore, and you’ll confuse the calls to action you want to convey.

In the last by using these four simple and purpose-driven designs for your business website and users will be driven down a purposeful journey and they would not even realize they are reached the intended destination.